Youtube TV Advertising: What You Need to Know

It is obvious that YouTube has established itself as the leader in online video streaming. But did you know that they have also expanded into the television industry? Is Youtube TV advertising an effective way to reach your target audience?

We’ll go over every aspect of YouTube TV that advertisers should be aware of in this blog. Learn more by reading on.

Advertising With YouTube TV

Advertising to people who don’t need your products or services is essentially a waste of time, energy, and money, right?

After learning what YouTube TV is, the kinds of shows it airs, and the fact that all subscribers will see advertisements while watching, the question of whether TV advertising through YouTube TV is the best option for you is now obvious.

Luckily, with YouTube TV, users can easily be targeted by:

• Age
• Gender
• Interests
• Location
• Devices (e.g. smartphones, Android, tablets, and SmartTV screens)

You can be sure that the people who see your advertisement have previously expressed an interest in similar subjects thanks to this sophisticated targeting. In contrast to someone who, quite frankly, is not interested, they will therefore be more likely to interact with you and your brand.

Now, regardless of whether your product or service has anything to do with the topic, you can reach people who are interested in related niches by using topic targeting. This is best illustrated by a common YouTube video.

Consider that you run advertisements for different kinds of tours as a travel agency. By choosing the topic of “Travel”, these ads will appear on any program on Travel-related YouTube TV (and with YouTube TV, these ads could also appear on a major news network during a popular travel program!).

Types of YouTube TV Ads

YouTube TV currently supports two types of ads:

• Non-skippable in-stream advertisements
• Bumper advertisements

NOTE: Ads on YouTube TV can only be advertised via “guaranteed placements”. These are also called “reserved buys”, where payment is based on ad impressions.

There is no guarantee that advertisers who purchase Google Ads through an auction will have their ads appear on YouTube TV. You can always reserve placements in lieu of using the Google Ads auction if you want to ensure that your advertisements appear on YouTube TV.

Non-Skippable In-Stream Ads

You might have guessed that in-stream ads that are non-skippable cannot be skipped. Before watching their videos, viewers must finish watching them. Ads that cannot be skipped may appear before, during, and after the video.

There are also a few restrictions.

All non-skippable video ads should have the following features:

• It must be posted on YouTube
• Image specifications for the companion:
  • A 300×60-pixel image
  • PNG, JPG, or static GIF
  • Adhere to Google’s guidelines for image ads
  • Max. 1KB
• The video shouldn’t be longer than 15 seconds

Bumper Ads

A bumper ad is a type of advertisement that plays before, during, or after a YouTube video. Viewers cannot skip bumper ads, similar to non-skippable in-stream advertisements. According to YouTube, bumper ads can quickly reach a large audience with a memorable message.

The specifications for bumper ads must also be met; they are identical to those for non-skippable ads with the exception that their length should not exceed six seconds.

Also Read: How To Skip Ads On Youtube TV?

The Benefits of Youtube Tv Advertising

For advertisers looking to connect with the right audience at the right time and increase awareness among new consumers, YouTube TV has emerged as a valuable channel. YouTube TV advertising:

• Increase reach beyond linear: Layer on data and customize affinity to deliver more personalized ads and reach audiences you may have lost or couldn’t afford to reach through linear TV advertising alone
• Access premium inventory: Access to over 100+ broadcasters ranging from ABC and FOX to CNN, all the premium publishers, and cable and regional sports networks
• Enhanced efficiency: Ability to leverage your TV audience’s profile, assuring improved and most effective ad placement
• Full transparency: Granular performance reporting shows where ads are running and which ads are performing well,—so you can adjust strategies accordingly—providing data-driven insights to drive future media decisions

Final Words on Youtube Tv Advertising

If you ask us, advertising on YouTube TV can help you expand your audience reach and might be worth exploring.

If you’d like to create the perfect ad to showcase to the YouTube TV viewers, please contact us! A captivating YouTube TV ad would be made possible with the aid of our team.

Read More: How To Block Youtube Ads On iPhone?

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