Ada Parker Which is a key benefit of bumper ads? The correct answer is high audience attention, delivering maximum reach, For advertisers, they offer a similar brand impact to TrueView.
Businesses looking to increase brand awareness have an excellent opportunity to do so using six-second bumper ads on YouTube due to the proliferation of video content marketing and the decline in attention spans.
This post introduces the benefits of Bumper ads, how to make a bumper ad, and tips for building the best Bumper ads. Interested? Keep reading!
Read More: Characteristic Of Responsive Display Ads
Table of Contents
What Are Bumper Ads?
The user cannot skip a bumper ad, which is a 6-second video ad. The YouTube videos that the user wants to watch are played during, before, or after them. They might also be on Display Network websites and programs. It is currently one of the most widely used YouTube ad formats. Many advertisers use it to reduce the audience’s annoyance with advertising. Additionally, you can connect with potential customers using this service. You can raise the brand’s visibility on the market if you use it properly.
Benefits Of Bumper Ads
- The demographics they produce are in-depth.
- The customers they match are precise.
- They deliver precise signals.
- Maximum reach is provided by them.
- Real-time data is provided and is extremely accurate.
- They can be purchased by CPD or CP.C
- With viewers using computers, they perform best.
- For advertisers, they offer comparable brand impact to TrueView.
Steps To Make A Bumper Ad
The key to making the best bumper ads is understanding how to properly manage them. Use a straightforward and logical procedure:
- Enter the Google Ads account that you typically use for campaigns.
- Click the + button and choose New campaign under the Campaigns heading on the Page menu.
- Select the desired location.
- The video campaign mode should be chosen.
- Choose the Bumper.
- Write the name of the new campaign in the title.
- Identify your target markets, the networks you want to appear on, the areas you want to focus on, the prospects’ primary languages, and any other advanced settings.
- Type the ad group’s name in the text box.
- Type in your desired CPM bid.
- Enter the YouTube video URL in the “Create your video ad” box and then follow the on-screen instructions to finish the process. The video must last at least 6 seconds, so keep that in mind.
- You have to choose the “Ad” option in the video ad format.
- Specify the visible URL, the final URL for the video, and all other possible URLs.
- The option to upload an image or have the Video Clip banner generated automatically is available. The first choice is preferable.
- Click Save and continue after entering the ad’s name.
Tips For Building Your Best Bumper Ads
You will be eager to begin once you have a better understanding of what bumper ads are and how to create them. It’s the best way to become fully immersed in YouTube advertising or advance within an established campaign. The best bumper ads you produce will put you one step ahead of your rivals. Take notes of the following nine steps to follow:
1. Present Your Product Quickly and Clearly
You risk confusing viewers if you try to say too much in a short amount of time. According to a Google research, the best method to create the best Bumper Ads is to present a product for just 6 seconds
2. Focus on One Goal
You have to be constrained in order to communicate a concept as effectively as you can given the time constraints. Different options are available, such as promoting the product, making your brand more visible, or emphasizing a specific aspect of the article. After determining what you need to communicate effectively, only use your creativity to the extent necessary.
3. Don’t Forget That It Is a Special Format
Bumper Ads should not be seen as a continuation of your previous campaigns. You must make plans before watching these quick videos. They can’t just be a set of blueprints for a bigger advertisement.
4. Try to Be Creative and Original
You must think creatively if you want to create the best bumper ads. Make your message clear and compelling. When the viewer sees the advertisement, the concept must have a significant impact on them. The ads that catch people’s attention the most are the unexpected ones. Play with ingredients that can grab attention, like color and music.
5. Better an Ad Group
Such marketing could be a strong push to strengthen something more substantial. As if they were puzzle pieces, design ad series that revolve around the same idea. Building in series will also give you the chance to consider various approaches to making an impression. To tell a story, you can combine various ads with other compositions, like display ads, or use different ads to tell different stories.
6. Don’t Forget to Respect the Technical Recommendations
For this kind of video to be reproduced correctly, different requirements must be met. The suggested resolution for this format, which was created for mobile devices, ranges from 640 x 360 px to 480 x 360 px. Another crucial factor is size, and in this case 1GB is the recommended upper limit. Always keep in mind that it needs to work with popular browsers. Potential customers can be emotionally engaged with the help of digital video advertising. Emotions will help you connect with your audience.
7. Keep Them in Mind for Remarketing
Retargeting is a more effective tactic than you might realize if you think it’s just for getting back abandoned carts. This format is excellent for getting your brand back in front of customers who have previously interacted with you. People who have visited your website or are on your mailing list can be contacted. It can also be applied to people who visit and comment on videos on your YouTube channel.
8. Properly Limit the Goal of Your Videos
Recognizing your goal is one way to produce the best bumper ads. Location and interests are two key factors that can help you decide on your goals.
Take your time here as you would if you were conducting any campaign; careful direction is required. Recall that once you have a better understanding of what functions, changes will be necessary.
9. Consider Using Bumper Ads in Conjunction With TrueView Ads
They are YouTube ads that the user can jump into and see if they are interested in the company. Ads that viewers want to see are only paid for by the advertiser. You can increase your brand’s reach and lower your advertising expenditure by running similar campaigns for TrueView and Bumper ads. The metrics of the conversion funnel can be greatly enhanced by combining the two formats.
Extra: What’s A Key Benefit Of TrueView For Reach?
- Advertising revenue is increased as a result.
- It uses a cost-per-view (CPV) model for billing.
- Instead of optimizing for views, it does so for impressions.
- If the viewer watches the entire 30-second advertisement, they are charged.
