Ada Parker Are you interested in learning how to generate leads in google local services ads? Google Ads tends to cater to national and international businesses, so it can be challenging to find the right formula to increase leads for local businesses. You’re not alone in this.
There are many options, including picking up the phone or obtaining a “Google Screened or Guaranteed” Badge.
Although you can adjust the region you want to target, it’s not a truly local service.
On the other hand, Google Local Service Ads facilitate the connection between neighborhood customers and nearby service providers. Using Google Local Service Ads can help you generate leads, regardless of your industry—bakery, tradesperson, or even neighborhood medical practice.
Continue reading to discover more advice on how to generate leads from Google’s local services ads.
Table of Contents
What Are Google Local Services Ads？
Google Local Service Ads, also known as Local Service Ads, are distinct from standard Google Ads. They pay per lead, not per click, as the name implies. When someone conducts an organic search, you will still show up first. However, because your ad will be tied to your location and you’ll only be charged when you actually generate a lead, there is frequently a higher conversion rate.
Google conducts background checks, license checks, and insurance checks on businesses first due to the high value they represent.
Although it takes a lot of work, the fact that customers trust the service also indicates it.
Types Of Google Local Service Ads Leads
Understanding the three lead types is necessary to generate leads in Google Local Services Ads.
- Phone leads. A potential customer will call your number or leave a message using the information provided in your advertisement.
- Google Local Service Ads are used by prospective customers to make online reservations.
- Leads from messages. When a potential customer leaves you a message, you are notified via email.
The “lead” is always a prospective customer who expresses a keen interest in purchasing your good or service. It’s understandable why 74% of businesses state that turning leads into customers is their top priority.
How To Generate Leads In Google Local Services Ads?
- Business Profile for Local Services: Completely fill out your GLSA profile! Set your business’s hours and availability, add a biography, list your service areas and zip codes, and list the services you provide (such as “new construction,” “first-time homebuyers,” et al.), and so forth. Keep in mind that Google tracks how frequently your ad converts, i.e., how often viewer calls or messages you. The more information you offer, the more likely a lead is to feel comfortable contacting you.
- Customer Reviews: Front-load customer reviews by syncing your Google Business Profile (GBP). Remember that your ad’s ranking is influenced by the volume and average star rating of its reviews. Ask clients who discover or use your company through Google Local Services Ads to leave you a direct review on GLSA rather than a generic one. on your GBP. As a result, Google will designate the review as verified, which will improve rankings. However, the review will not sync with your GBP, which is a drawback. It’s impossible to win every game.
- Log and Note Your Leads: A straightforward lead-management dashboard or platform is available to advertisers from GLSA. Use it, mark up each lead’s record with specific notes, and update the leads’ statuses (e.g. active, inactive, or otherwise). Do not forget that Google indirectly endorses your company by displaying your advertisement. So give them assurance that your leads are being handled correctly.
- Answer the Phone. The simple fact is that Google is aware of every call or message a lead makes to your company. Therefore, Google will lower the ranking of your ad if you don’t return those calls or respond to the messages right away. Therefore, if your profile is set to be available 24 hours a day, for example—unless someone is checking for new leads overnight—you might want to reconsider your settings.
- Adjust/Modify Your Bid: If your lead flow has decreased, you might consider adjusting your bid settings. In other words, Google will try to generate as many leads as it can within your daily, weekly, or monthly budget because the default bid strategy is set to “Maximize Leads.” Start by trying to spend more money. A “Max-Cost-Per-Lead” bid strategy might be used if that doesn’t work. With the latter, depending on the price you tender for each lead, you are essentially offering top dollar for any and all leads in your market area.
- Customize your copy. Try to keep the copy in your advertisement concise and to the point. Here are some ideas to think about: Simply state the necessary information, in short, snappy sentences. To get your customers to take action, use calls to action, such as, “book today” or “schedule an appointment”. Advertise your benefits. Your opportunity to highlight your USP is now. Be distinct from the crowd. What makes you the best option for your clients? From the very first to the very last sentence, it should be clear. Like every other company in your industry, bland copy is all too common. Although you don’t want to stand out too much, personality and originality are great ways to attract customers’ curiosity, which leads to leads.
Google Local Services Ads Vs. Google Ads
Google offers two distinct advertising options: Google Ads and Google Local Services Ads, which should not be confused with one another.
Pay-per-lead advertisements, such as Google Local Services Ads, require business owners to only pay when they generate fresh leads for their home services advertisements. But Google Ads are pay-per-click, which means neighborhood businesses must make a payment each time a user clicks on an advertisement, regardless of whether they end up becoming paying clients or not.
Running Google Local Services Ads and Google Ads can both be done with the same Google account. However, the budget and targeting options vary depending on the advertising system.
Industries That Benefit From Google Local Services Ads
Google Local Services Ads help home service providers and service businesses like the ones listed below to find new leads and clients:
- Plumbers
- Electricians
- HVAC companies
- Locksmiths
- Real estate lawyers and real estate services
- Lawn care providers
- Pest control companies
- Roofers
- House cleaners
- Garage door repair companies
Advantages Of Using Google Local Services Ads
Use Google Local Services Ads to increase your company’s revenue, connect with qualified leads, and get found in local searches. Following are some extra advantages:
- Your home services business will appear at the top of Google Search results when people search terms related to the services you offer in your service areas.
- You control your budget and Google provides a free tool that allows you to budget weekly or monthly and estimate prices.
- You can track your ad performance and see how many new leads and service bookings you’re getting as a result of your ads, either by logging into your Google Local Services Ads account or the Local Services Ads mobile application.
- It’s easy for customers to get in touch with your business directly through the ads.
- Your ads will be seen by searchers looking for the very home services you offer, meaning the customers you’ll reach are qualified leads.
- You can generate more buzz about your business as you attract new clientele, who can leave new customer reviews.
- You will become a Google Guaranteed business, a status that will strengthen your online reputation and build trust with potential customers.
Final Thoughts
You are losing out on highly targeted leads if you are a local business owner or marketer who works with local businesses and you are not yet utilizing Local Services by Google.
By enhancing your natural presence in local search and Google Maps, more customer reviews can improve your Google Local Services Ads ranking and assist you in generating more leads organically.
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