Ada Parker You’ve found the right place if you’re searching for examples of wonderfully executed Google Ad campaigns
Google Ads can assist you in achieving your objectives, regardless of whether you’re a large retailer willing to spend $50 million a year on advertising or a small plumber looking to grow. Unfortunately, if your strategy is terrible, Google Ads can become very expensive.
Below we list the 10 best google ad examples, which could help improve your ads results, keep reading!
Table of Contents
Best Google Ads Examples 2022
We have chosen ten of our favorite advertisements from a variety of industries and divided them into manageable sections. So grab a pen and get ready to take lots of notes!
Here are our picks for the top 10 Google ads.
1. Upwork: Tell Users Why You Rock
Key Points
- Great call to action
- Excellent second headline reinforcing the first
- Uses sitelink extension
In order to connect freelancers and clients, Upwork operates an online freelance marketplace. A great way to attract potential clients looking for freelancers to sign up is through this PPC ad that they are running.
Why It’s Great
Hire the BEST, not just anyone, is a strong call to action in the opening of the advertisement. It further strengthens it by referring to them as subject-matter authorities, which also raises the bar for trust. The description underneath goes into more detail about their service and the benefits it offers such as a “pool of professionals and agencies”. This is a great way to pique buyers’ interest because it persuades them that they will get more work done for less money than they are currently paying. That strong of a call to action will at the very least pique the interest of some users and prompt them to click. This is the exact purpose of the advertisement, which makes it a fantastic illustration of a Google advertisement.
They’ve also used site extensions to direct users to the most important pages such as “how does it work” and “browse freelance talent”. These site extensions not only increase the ad’s size and visibility, but they also significantly raise the click-through rate. It’s very difficult to resist clicking on this advertisement when it’s at the top of Google.
2. Fasthosts: Lure Users in With Deals
Key Points
- Pushes USP (Price)
- Builds trust with 3rd party reviews
- Uses site ad extension
If you’ve ever needed hosting, you’ve probably Googled web hosting and noticed the tens of thousands of identical search results that appear. Due to the intense competition in the market, companies are always looking for ways to set themselves apart. A notable example of a business doing just that is Fasthosts, a sizable hosting provider in the UK.
Why It’s Great
The headline for the ad starts off with something attention-grabbing by listing their starting prices “from £2.50”. This alone will pique the interest of many people, especially those looking for a good deal, who will then click on their advertisement. The follow-up of “50% off all packages” is sufficient to lure in everyone else.
Their Google review rating, which is 4.1 out of 5, is also included in the advertisement. This is reassuring because it demonstrates their trustworthiness and the large number of favourable reviews (more than 209) they have received. There isn’t much more to say than is stated in the brief description that appears beneath the advertisement. Their services come with unlimited bandwidth, and they also provide a number of freebies, such as a free domain.
There are a few quick links to different parts of the website beneath the description in the advertisement. These links also include a call to action such as “50% Off Web Hosting”. When all of these factors are considered, the advertisement is very convincing and achieves its goal of getting viewers to click and make a purchase.
3. Direct Line: Tell Users Why You’re Unique
Key Points
- Easily recognizable
- Encourages clicks
- Lists benefits
- Call to action ad extensions
With many years of experience, Direct Line is a sizable business in the auto insurance sector. Direct Line frequently charges less for insurance than other companies that can be found online because they are not listed on any price comparison websites. This gives them a distinctive selling proposition that they can promote in their advertising.
Why It’s Great
Their advertisement’s headline begins with their brand name and registered trademark symbol, which is always a smart move to set yourself apart from rivals. After that, the ad pushes their main selling point which is “we’re not on comparison sites”. Users are essentially informed by this that they must go to Direct Line’s website in order to use the company. This is a great way to increase their click-through rate, especially when many price comparison websites appear in the search results.
The unique selling proposition is reiterated in the advertisement’s description, which also emphasizes that these products are exclusive to them. Once more, by informing the user that they won’t find their quotes on any other website, it increases the likelihood that they will click. Next, the benefits of Direct Line are listed in detail, including a 24-hour emergency phone line and a 5-star Defaqto rating.
The advertisement also has two links that encourage users to take action at the bottom. The clear “get a car insurance quote” and “multi-car insurance” are great CTAs that encourage users to click. Overall, this advertisement is very well made and contains a lot of CTAs, trust factors, and justifications for making a purchase from them.
4. Click: Give Users Confidence
Key Points
- Clearly explained services
- Builds trust
- Simple and straight to the point
- Includes pricing to deter unqualified leads
The next advertisement comes from Click, a UK business that specializes in SEO services. This PPC campaign that they are running is an excellent illustration of how to convey trust and reputation in an advertisement without using the reviews extension.
Why It’s Great
The headline of the advertisement makes it very clear what they do, which is crucial. Their brand name on its own doesn’t really explain what they do, but the phrase “expert SEO services UK” clearly does. They continue by mentioning the fact that they were recognized as the top SEO agency in 2019 as a further indicator of their credibility.
The trust factor they mentioned in the headline is only strengthened by the text below. They also mention their data-driven strategies and the fact that they are search industry experts as additional arguments for why they are the best.
To increase the chances that they only get qualified leads clicking their ads, they also include the phrase “services from £3000 per month” to give users an idea of their prices. Since you already paid for the click, there is no point in letting anyone click the advertisement before informing them of the cost. Users are likely saving themselves some monthly ad spend by informing them of the price upfront.
5. Apple: Always Promote Yourself
Key Points
- Protects their market share
- Clearly listed benefits
- Monthly pricing to seem cheaper
- Call to action site extensions
If you haven’t heard of Apple, you must be living under a rock. You might be surprised that Apple, the leading manufacturer of mobile devices, is running advertisements at all.
Why It’s Great
There are two primary reasons why Apple runs advertisements, despite being a very well-known and reputable brand. No matter how large the company, people frequently forget about products. In addition, if Apple doesn’t hold this position, someone else will. They are essentially fending off competition by placing a bid for this keyword. Apple is placing a bid on their own brand name, unlike the other Google ad examples on this list.
Due to its history as Apple’s flagship product, the headline of the advertisement begins with the name of this most recent smartphone, the iPhone 11. The description of the ad starts off by drawing people in with a cheap price of “from £22.99 a month”. iPhones are often sold for £800+ so telling users they can pay monthly is always a good idea. Users are also given the option to trade in their current phone for a discount as an additional incentive in the advertisement.
The ad then goes on to highlight all the key benefits of the iPhone 11 such as all-day battery life, new colours, and the new “slofie”.
The advertisement concludes with five call to action buttons after listing all the advantages and features. These buttons range from “buy iPhone” to “from £559 with trade-in”. These are excellent because they don’t word the same way even though they say “buy now.” “From £559 with trade-in” is a great call to action to convince people to buy who might not have enough money to buy one outright.
6. JBL: Use Ratings to Boost User Confidence
Key Points
- Makes use of brand name
- Live pricing extension
- Call to action ad extensions
JBL is an electronics manufacturer with decades of experience in the production of headphones and speakers. Due to other companies like Dr. Dre Beats, Sennheiser, and Sony, which are known for their high-quality products, JBL faces a lot of competition. Exclusive deals are available through the official JBL shop, helping them stand out from the competition.
Why It’s Great
The brand name and the keyword, in this case “earphones,” in the ad’s headline always serve to catch users’ attention. Additionally, it lists the website’s address, which is excellent for drawing users’ attention.
The description of the ad starts with “Immerse yourself in music no matter where you are with JBL headphones” which again is great for people who have never heard of The first few sentences of the advertisement describe what JBL sells and why it’s a well-known brand. After that, the description goes on to list all the advantages of shopping at the JBL store, including free shipping. This is a good incentive that frequently attracts customers and keeps them from doing business elsewhere.
Finally, the advertisement includes calls to action links that take users directly to product categories at the bottom of the advertisement. The advertisement also includes a link to other items they sell to demonstrate to customers that they sell more than just headphones. Users are then directed to the sale section of the website, where they can view items discounted by up to 40%. The only thing we might change in this situation is perhaps to include more categories, like speakers and soundbars, but it’s still a fantastic advertisement.
7. Injury Lawyers 4 U: Differentiate Yourself from the Competition
Key Points
- Builds on brand
- Clear description
- Clearly listed services
- Call to action ad extensions
Injury Lawyers 4 U is the next example of a Google ad on our list. Injury Lawyers 4 U is a well-known brand in the UK and has a long history in the industry. They now run Google ads in addition to the numerous TV commercials they previously ran to increase exposure.
Why It’s Great
Because their brand name appears first in the main headline of their advertisement, they are quickly recognizable. People are drawn to them because it’s likely that they have already heard of them. The headline then follows up with “expert legal advice” which helps convey trust to the reader.
The benefits of their service are quickly listed in the advertisement’s description. “Claim with confidence” is a big incentive that many lawyers push nowadays and Additionally, InjuryLawyers4U benefit from it. They go on to discuss how they handle all claims directly rather than referring customers to intermediaries or other businesses. As a result, you can feel more confident that you’re receiving sincere service and expert outcomes.
The advertisement also lists the categories of claims it covers, such as slips, medical claims, workplace accidents, and auto accidents, to pique readers’ interest even further. Four call-to-action buttons are also included at the bottom of the advertisement to further encourage readers to click. By providing readers with direct links to their services page, you can encourage them to visit the page that most appeals to them, which will raise the ads’ click-through rates.
This advertisement addresses every concern a user might have about the business by outlining the advantages of their service in detail and demonstrating a wide range of trustworthiness factors. It’s on our list of Google ad examples because it’s a great example of an attention-getting advertisement.
8. Juniqe: Reinforce Your Reputation
Key Points
- Shows success
- Short and to the point
- Builds trust with reviews
- Uses ad extensions
An online store called Juniqe specializes in selling posters and prints. They have been in business for a while and mainly rely on Google ads to bring visitors to their website.
Why It’s Great
It’s a great way to set themselves apart from competing businesses that the ad’s headline includes both their brand name and domain URL. They draw readers’ attention by using the registered trademark symbol next to their brand name to demonstrate that they are more than just a small dropshipping business. The likelihood is that you’ll find a poster here if you’re looking for one.
Along with the headline, the advertisement also features a Google star rating, which, with a score of 4.7 out of 5, attracts readers’ attention. Due to the fact that users typically respond favorably to high score ratings, this increases the company’s trust factor. Customers are much more likely to click the advertisement and ultimately make a purchase as a result.
The description of the ad is fairly brief but to the point, like many excellent Google ad examples. “Find the perfect wall art for your home” indicates that they have a huge selection of posters that will please everyone. The description then follows up with “printed just for you here in Europe” which is another good trust factor as it will be coming from somewhere nearby and not This increases the trust that prospective customers have in them as a retailer.
They list a variety of poster designs they sell at the bottom of the advertisement, including typography, animals, florals, maps, and cities. The user can still get a good idea of the products they offer even though these are not site extension links.
This advertisement is a superb example of how to convert users because it combines a high rating with a number of trust factors.
9. Argos: Confront Any User’s Suspicions
Key Points
- Strong headline
- Description builds trust
- Solid reviews
Argos is one of the biggest retailers in the UK, offering a wide range of products from TVs to refrigerators. Argos, a previously offline retailer, has since gone online and now lets customers order items to be delivered to their homes. One of their numerous advertisements, for instance, focuses on the recently extremely popular 4K TVs.
Why It’s Great
The advertisement’s headline draws readers in by mentioning 4K TVs and the availability of in-store pickup. The description gives more detail on the offer by telling readers “check online and reserve items at your local store”. Customers who can’t wait all day inside for delivery benefit greatly from the convenience of having over 700 stores across the country.
The advertisement also features a review extension directly under the headline that displays their rating of 4.6 stars from 35,372 reviews. Argos’ impressive third-party reviews are displayed, which is a positive sign for anyone considering purchasing from them. Their return policy, which is listed as 30+ on most items, is also stated in the advertisement. By letting users know they can return items within 30 days if they don’t like them, this promotes trust.
The local store extension, which automatically displays the closest store based on the user’s location, is really the only thing this advertisement is missing. Argos utilizes it in other advertisements, but for some reason they have chosen not to in this one (or Google has simply chosen not to display it). Which is unfortunate because the entire advertising angle revolves around neighborhood stores and in-store pickup. I hope they’ll think about including it after reading this!
10. Beds: Always Promote Your Sales
Key Points
- Sale announcement in the headline
- Concise and clear
- Lists products
- Makes the buying process easier
On our list of Google ad examples, Beds.co.uk’s final advertisement is one of the best. Simply put, Beds is a UK-based company that sells beds. They have the perfect brand when it comes to selling beds thanks to their exact match domain. But that’s not all; customers can also take advantage of a variety of offers from Beds.
Why It’s Great
This advertisement’s headline is very compelling and immediately grabs readers’ attention. Everyone enjoys a good deal, and if you’re shopping for a bed, you’ll likely be interested in what they have to offer.
The ads’ descriptions list the various advantages while getting right to the point about why you should buy from beds. Readers can take advantage of their current sale, which offers them rock-bottom prices, excellent service, and free next-day delivery. In essence, the second line of the description restates and emphasizes the advantages while also mentioning that hassle-free returns are available in the event that you are unhappy with your order.
The advertisement also lists the various kinds of beds they offer, including leather, metal, bunk beds, wooden, and fabric beds. Several call-to-action buttons, including those for particular bed categories, are provided to users at the end of the advertisement. This eliminates the need for users to conduct product searches and cuts the conversion process down by one step. Overall, this advertisement is a great illustration of how using the appropriate extensions can drastically increase your click-through and conversion rates.
Read More: Design Principles in Advertising
What Makes a Great Google Ads Campaign?
There are two distinct phases in every advertising campaign: the pre-click phase and the post-click phase.
- The pre-click phase: Everything your audience sees before clicking on an ad
- The post-click phase: The landing page experience users see after clicking on your ad
Many digital marketers concentrate too narrowly on optimizing just the ads when creating ad campaigns (the pre-click phase). A strong Google Ads campaign will also create an engaging post-click experience that persuades visitors to stay, explore, and ultimately convert.
A great Google Ads campaign concentrates more on the post-click stage, which is what sets it apart from an average campaign.
As you’ll see in the examples below, these companies optimize the post-click experience by building in conversion-boosting tactics, such as:
- Personalization: Ads and landing pages provide a tailored experience for each audience segment
- Message-matching: Ads and landing pages reinforce the same selling points
- Conversion-centered design: Post-click landing page design is aimed at achieving one specific goal
- Conversion-focused: Product landing pages are used in place of typical product pages
- Persuasive copy: Post-click pages feature benefit-oriented headlines and compelling CTAs
- 1:1 conversion ratio: Each landing page drives the user to only one CTA
- Readability: Page design has a clear visual hierarchy
Advertisers can create a seamless path to purchase by using these strategies to seamlessly connect the pre- and post-click phases. In addition to enhancing the customer experience, optimizing the post-click experience will raise conversion rates.
Read More:
Takeaway Tips from These Google Ads Examples
As you can see, there is still room for creativity and finding ways to stand out on the SERP even with the limitations we have on search ads. Here are the key takeaways from these Google Ads examples that you can use to inspire your own:
- If you have a specialty, let your audience know about it and give them reason to trust you.
- Set your business apart with a “this, not that” phrase.
- Your headline should highlight something unique.
- Include benefits throughout your advertisement.
- By mentioning price points or requirements, pre-qualify your leads.
- Alliteration can help your ad copy have a rhythm.
- Utilize data (such as the number of customers or reviews, the average rating, the available options, etc.)) as trust signals.
- Talk informally to your audience.
- With fast-reading advertisement copy, emphasize the speed of service.
- A good copywriting formula is pain-agitate-solution.
- Offer prices on the brand names of your rivals using copy that appears to be competitive.
- Repeat a message to make it stick.
Read More: How Can Google Ads Help You Advance Your Business Goals?
FAQs
What is Considered a Google Ad?
Google Ads is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.
What Are Types of Google Ads?
Responsive Search Ads (RSAs)
Dynamic Search Ads (DSAs)
Display Ads
App Promotion Ads
Video Ads
Shopping Ads
Local Search Ads
Call-Only Ads
Which Kind Of Google Ads Work The Best?
Smart campaigns are the easiest way to automate your campaigns and get your ads up and running. For the best return on your time and money, enter your company’s information, create a few ads, and Google will determine the best targeting.
The Bottom Line
We sincerely hope you liked our collection of top-notch Google ad examples. Hopefully, you can learn some helpful hints and techniques to incorporate into your current PPC ads to make them conversion monsters.
Check out our post on how to generate leads in google local services ads if you want to take your advertising to the next level. They will help you save time and get better results.
Read Next: How to Cancel Google Ads?
