Why Does Snapchat Have So Many Ads? 5 Reasons

If you use Snapchat frequently, you might be wondering why does Snapchat have so many ads. Snapchat, like many other social media apps, is monetized, and business owners see it as an excellent way to reach their target audience. They, therefore, display advertisements to you that are customized to your preferences and the websites you visit online.

When Snapchat first launched, it was a cool app with a ton of fun features. With these features, it has become one of the most popular apps for kids between the ages of 18 and 24, but for some reason, Snapchat now has way too many ads.

Why Snapchat has so many ads is covered in this article, in which we have done the legwork for you. Keep reading.

Why Does Snapchat Have So Many Ads?

Here are five reasons listed.

1. Snapchat Displays Ads Based on Your Preferences

Audience-based ads are the name given to these advertisements. In this category, Snapchat shows ads for businesses and brands you are interested in and have interacted with based on your preference.

This is how it functions right now. Your favorite artist or celebrity will give Snapchat the data they used for lead generation when you sign up for their mailing list so they can market to you. It is called target marketing.

They typically use platforms and apps they’ve worked with to target you when they want to release new albums. Snapchat is the culprit in this instance. So the next time you notice an ad for your favorite artist on Snapchat, you probably signed up on their email list, and they are using Snapchat will inform you if you’re in their target market.

2. Snapchat Shows You Ads Based on Your Activities

This is close to your preferences, except that they show ads related to feeds, timelines, websites, and pages that share data with Snapchat.

So consider this: Did you browse the internet for information on a subject, look at some clothing stores, or check out some trending gist? When you do this, your search history is targeted, and you become the desired audience for business owners running ads on Snapchat. This means that you would see advertisements for clothing stores similar to your search or for subjects closely related to it.

3. Snapchat Displays Ads Based on Your Lifestyle Categories

Snapchat shows ads based on interest and content you enjoy outside the app. For instance, if you follow models, artists, or race car drivers and search for information in these categories on websites that exchange data with Snapchat, they might assume you like the content in question. And so, Snapchat displays more ads in these lifestyle categories to you.

In this manner, it won’t appear as though they are bombarding you with irrelevant ads. Snapchat can also guess your lifestyle with the kind of content you interact with on the app. Because it’s simple for advertisers to take advantage of this, there are so many ads on Snapchat as you scroll.

4. Snapchat Displays Ads Based on Content Interest Tags

By using “Content Interest Tags,” The types of advertisements you see on Snapchat’s platform are tailored to you. Based on your Snapchat activities, these tags try to predict the content that you are most interested in. For instance, what you look up online, the types of stories you watch, the celebrities you follow and subscribe to, and how you communicate.

Watching lots of football content may result in you seeing more sports and basketball ads because these Content Interest Tags would be added to your profile. Because you have been watching a lot of content in that category, if you have seen many of these ads, it is likely that you have them associated with your profile.

5. Snapchat Display Ads Using Third-Party Networks

It’s possible that Snapchat will use external ad networks to serve advertisements. Your IP address, Mobile Ad ID, and whether you viewed or interacted with an ad are the only pieces of information the advertising network receives from Snap.

With this data, the advertising network can offer business owners who would like to advertise on the platform ad services like targeting, measurement, and optimization. You’ll see more advertisements on your Snap feed as this occurs more frequently.

Read More: Are YouTube Ads Getting Longer?

Why Are There So Many Unskippable Ads on Snapchat?

Snapchat unskippable ads appear in the Along with their curated content, Snapchat has a Discover section. Commercial Ads are unskippable for 6 seconds but can last up to 3 minutes.

According to Snapchat:

“On Snapchat, online video is presented as Commercials, which are 6-second, non-skippable ad formats that are incorporated into our Shows.”

In essence, Snapchat has a lot of unskippable ads because they are so successful at capturing users’ attention that they must be watched to the end unless the app is closed.

This is gold dust to advertisers, and it’s evident from Digiday’s report that soon after Snapchat’s unskippable ads were first introduced, UK marketers began shifting some of their ad budgets away from Facebook and Instagram and toward Snapchat.

Sad to say, but Snapchat’s audience demographics are another factor that makes its ads impossible to skip.

Because they are more likely to have shorter attention spans and be impatient with skippable advertisements, younger users of Snapchat are particularly popular. Therefore, Snapchat can guarantee that its ads are being viewed to a high viewability by its users by providing unskippable ads.

But not all Snapchat ads are impossible to skip, it should be noted.

Users can choose to skip some ads, and the platform also provides alternative ad formats, like sponsored lenses and sponsored geofilters, that don’t require users to watch an advertisement but can still advertise a company and/or its brand!

How to Block Targeted Ads on Snapchat?

Turning off targeted ads on Snapchat is very simple.

• Open Snapchat and navigate to the settings page. Scroll down to “Additional Services” and tap “Manage.”
• In “Additional Services”, scroll down and tap “Advert Preferences.”
• In “Advert Preferences” you will notice two different options relating to your preferences: “Audience-Based” and “Activity-Based.”
• You’re finished once you uncheck both choices.

Read More:

• How To Block Youtube Ads On iPhone?
• How To Block PragerU Ads?

Final Words on Snapchat Ads

So there you have it; these are a big reason why your Snapchat feed would be filled with advertisements. Most of the time, they are “forced views.”

By collaborating with companies that needed to reach their ideal audience among millennials, they were able to monetize the platform in this way.

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