Ada Parker All Instagram profiles can profit from unique Highlights covers, whether they are personal or professional, massive or private, or intimate!
Instagram stories only last for 24 hours, but you can keep a story in your highlights for as long as you like.
15 eye-catching Instagram Highlight ideas are provided below, along with brief instructions for creating your own.
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Table of Contents
15 Instagram Highlight Ideas
1. Reviews/Testimonials
How are your products perceived by your current customers? They may persuade other customers to buy if they are speaking favorably.
Social proof is one of the best ways to market your business for any type of enterprise. Prospects are more likely to believe what customers have to say than what you have to say.
You can highlight it in your story highlights if customers have expressed satisfaction with your brand and how it has helped them with their problems. Itele footwear is an illustration of a company doing this.
The company featured comments from clients who had received the shoes they had ordered.
2. Product Display
You want to improve your relationship with your clients and potential customers, but you also want to increase your Instagram sales. What better way to close a deal than by displaying desirable goods to your audience?
Story highlights assist customers in browsing your catalog to find the right product, whether you have stunning images or videos of your product in action.
Mercedes Benz is a company that has succeeded in this.
Different vehicle categories, including AMG, Maybach, and G-class, have been created for their story highlight.
3. Customers
No company can function without clients. Therefore, you ought to celebrate your customers whenever possible.
Every time a customer mentions your product in a post or story, you can repost it in your Instagram story highlights. Prospects are able to see the outcomes customers are getting from your product as a result.
Moe Assist, an influencer tool, serves as an illustration of this.
You can find examples of how the tool has assisted its users in growing their businesses when you open the stories.
4. User-generated Content
Customers don’t require significant incentives to spread the word about a product when they love it. Therefore, these customers will seize the chance to be featured on your page whenever it arises.
You can advise customers to use a hashtag when sharing your product in order to effectively organize user-generated content. Finding the best posts to highlight on Instagram stories is made simpler by this.
As an illustration, Wayfair advises its customers to include the hashtag #WayfairAtHome in posts that highlight their goods.
5. Polls
Polls can be an engaging way to involve your audience, without being over the top. Fortunately, there are lots of inquiries you can make about your company and goods.
As a result, clients and potential clients will disclose their preferences regarding your service or product. Adobe is a prime illustration of this.
Adobe polls its audience on topics like what inspires them, what fuels their creativity, where they feel most creative, and more.
6. Employees
Employees are one of a company’s main pillars of support. After all, it’s up to them to design and advertise your products.
You breathe life into your products when you display your employees. Your audience will be more receptive to your brand if they can relate to the people behind it.
Look no further than Ring Concierge on Instagram for a fantastic illustration of this.
You can view the employees and their positions by scrolling through this highlight. Additionally, you will notice their preferred rings.
7. Content Marketing
Instagram is not commonly thought of as a platform for promoting written content. And the reason for this is that your bio can only contain a link.
Thankfully, Instagram also lets you include links in your stories. As a result, you can advertise your landing pages, blog posts, resources, and other written content through your stories.
You can include these pieces of content in your highlights while highlighting them in your story. This concept was later successfully implemented by an Instagram scheduling tool.
Their recent posts, most popular posts, free courses, resources, and other content categories are all displayed in their highlights.
8. Behind The Scenes
Customers occasionally inquire about the production process when they inquire about your remarkable product. What steps did you take to make your product a reality?
Because of this, showcasing behind-the-scenes photos and videos can improve brand affinity and audience engagement.
The film Learn Filmmaking is obviously a good example.
You can see how some movie scenes were filmed in this highlight. In this area are cameras, additional filmmaking equipment, and the crew.
9. Q & A
Prospects and customers will have various inquiries depending on where they are in the purchasing cycle. This could be in reference to your brand or even your products.
You likely have an idea of the most frequent inquiries from your audience over the years. You can make a Q & A story highlight to respond to the questions, just like with Lego.
Lego responded to frequently asked questions about the Lego bricks via a Lego historian.
10. Wallpaper
Customers (more accurately, fans) may want to set your product as their phone’s wallpaper if it is eye-catching or a classic. This happens frequently with products like cars, the natural world, aviators, and many others.
Netflix has featured wallpapers from some popular shows in their story highlights
Fans can take a screenshot of one of these highlights and use it as their wallpaper by displaying it on their device. More brand recognition is a result of this.
11. History
Every company once had a small beginning. Regardless of whether you have thousands or millions of clients, they are interested in your history and the significant milestones you have attained.
They’ll be able to relate to your struggles in creating the brand they now adore thanks to this. On their Instagram highlights, GoPro has done this very well.
You can learn about their early years in 2002, when Nick Woodman invented the first GoPro camera, in these highlights. Milestones include their first 4K camera, 15 million Instagram followers, and 2 billion YouTube views, among others.
12. Fun And Games
Even though there is a lot of pressure in business, your customers still want to have a good time. The majority of your clients experience pressure in other areas of their lives as well as at work.
As a result, you can give them a happy escape and keep them interested longer. Warby Parker is one company that has done this on Instagram.
Games of various genres are posted by Warby Parker. Reply to the story highlight to enter the trivia question.
But there are also puzzles that you must complete and post on your story. Increased brand awareness will be another advantage for Warby Parker.
13. DIY
Customers want to duplicate certain product categories at home. DIY advice can be helpful in this situation.
This may occasionally even make it difficult for your audience to see the outcomes. For instance, on their story highlights, Freddy’s Steakburgers posts recipes.
By following these instructions, their audience can make delicious meals at home.
14. Environmental Policy/Sustainability
People want to change things for the better in light of the acceleration of global warming and the dangers it poses to our planet. Purchasing from companies that manufacture while preserving the environment is one of the ways people are bringing about positive change.
They feel that by making purchases from these companies, they are improving the world. As a result, you can highlight your commitment to environmental sustainability in your story.
Starbucks is a common instance of this.
In these articles, Starbucks discusses its efforts to use fewer plastic coffee containers and its investment in renewable energy.
15. Workplace Inclusiveness
Sincerity be told, far too many people in this world deal with prejudice and hatred on a daily basis. We have a duty to fight injustice as people and as companies.
Customers occasionally demand that companies take a stand against discrimination in all countries. For instance, Aerie takes a stand with its support for the “Open to All” initiative.
You will understand the role the company is playing and how you can contribute after reading these stories.
Tips For Creating Instagram Highlight Covers
Keep It Simple
Less is definitely more when it comes to Instagram highlight covers. You want your cover to be appealing and clear at a glance. Therefore, avoid using complicated or busy patterns.
Use Strong Visuals
You should choose images that will catch people’s attention because your Instagram highlight cover is essentially an advertisement for your highlight. Excellent choices include using vivid colors, intriguing fonts, and compelling images (see examples below!)
Highlight What Makes You Unique
What differentiates your company from others? Your Instagram story highlight pictures should convey what sets you apart, whether that’s your fantastic goods, first-rate customer service, or something else entirely.
Be Consistent
Your Instagram highlight icons should match the style and color scheme of your feed and have a similar appearance. This facilitates the development of a consistent aesthetic for your business account and makes it simpler for customers to recognize your brand.
Experiment And Test
There are times when change is good. Don’t be afraid to make as many changes to the highlight cover icons as necessary to find what works best. Try using emojis in your titles and alternate between cover images and plain, minimalistic designs! As long as it matches the tone and aesthetic of your brand, there are no restrictions on what you can create.
How To Make Your Own Instagram Highlight Covers?
It’s simple to replicate an aesthetic with your Instagram Highlight covers if you’ve found one that you love. text overlays, rainbow gradients, and simple icons. With the help of Shutterstock Create, you can produce any kind of Instagram vibe.
Here’s how:
- Open Create and go to Templates. Then type “Instagram” and choose any template to start. (Or, if you’d rather, start with a clean canvas.)
- Upload your own assets, add lovely stock photos from Shutterstock’s collection, or enter custom text to personalize the Highlight template.
- Use the editing tools at the left to apply professional effects like hand-doodling, text masks, colored overlays, photo filters, and glitter.
- When you’re finished, click Download from the top toolbar to download your JPEG or PNG immediately.
How To Upload Highlight Covers To Instagram?
To upload your new Highlight cover to Instagram, follow these quick steps:
- Go to your Instagram profile and tap on any Stories Highlight to open it.
- Click the three dots in the lower-right corner and then tap Edit highlight.
- Just underneath the photo at the top, click Edit cover.
- Pick a picture from your photo collection. If necessary, drag and squeeze to resize.
- Tap Done to save your new cover.
Conclusion
Businesses looking to increase customer and product sales can now use Instagram as a reliable platform.
Utilizing Instagram story highlights is one way to profit from this social media platform. Over time, your posts will descend in your profile, but your highlights will remain at the top.
We hope this article was useful in identifying your preferred fashion. By using custom Instagram highlight covers and icons, we hope that these resources will help you to enhance the look of your profile.
Remember that having your own unique style and visuals will make you appear cuter to your Instagram audience. So begin creating your own story covers so you can join the platform’s most aesthetically pleasing accounts.
